Jay-Z and Beyonce: Blu Ivy trademark battle lost!

                                        

Beyonce and Jay-Z have lost their appeal to trademark their daughter's rather unusual name Blue Ivy,  to a Boston-based company.


They were hoping to trademark the name of their baby, Blue Ivy Carter, who was born in January 2012.

They intended using the name to broaden their business efforts to include cosmetics and baby products under the name “Blue Ivy.”


The trademark was filed weeks after their daughter was born, but unfortunately the petition ran into problems when they discovered that name was already being used by a Boston, Massachusetts wedding and event planner, who goes by the name “Blue Ivy Events.”

The trademark denied both filings, citing that the name belonged to a celebrity baby, and that consumers may assume that the products were approved by the baby’s parents.

The US Patents and Trademark Office did not forbid the couple from using the name Blue Ivy in other business projects, although it will not have a trademark.

Awwww, poor Bey and Jay!